Demetriou: Why research drives success in enterprise tech marketing
In Brief: Research is essential before marketing to large corporations. Enterprise buyers focus on risk, ROI and long-term value—not slogans....
marketing
Digital marketing tools and digital transformation capability as a factor in enhancing business performance in China and Kazakhstan
Theoretical foundations of research concept modeling and developmentThe theoretical foundation of the approach developed in this research is grounded in...
Force Marketing’s John Fitzpatrick on tech, marketing, and the future of dealerships
Although the weather put a slight damper on this year’s NADA show, that didn’t stop the automotive industry’s top professionals...
