Racing Ahead: How this Top Running Brand is Leading the Way in Digital Transformation

| Published Dec 2, 2024

Empowering Innovation and Running Ahead of the Market

INOV8, a well-recognized pioneer in sports and outdoor performance gear for runners, is stepping into an exciting new phase by joining forces with Centric Software. Known for pushing the limits in footwear and athletic equipment, INOV8 has chosen Centric’s Product Lifecycle Management (PLM) solution to optimize its product design, development, and launch processes.

This decision arrives at a pivotal time, as INOV8 prepares to scale its operations in response to rapid market evolution and growing customer demand. By utilizing Centric PLM ™, INOV8 can streamline workflows, centralize product data, and accelerate time-to-market for new products, ensuring the brand remains competitive and aligned with its commitment to innovation.

Enhancing Accuracy and Keeping Collaboration on Track

As INOV8 integrates Centric PLM into its operations, the brand’s teams now have access to a unified platform that manages the entire product lifecycle – from concept and design to production and distribution. This transformation not only cuts down on errors and time-consuming manual tasks but also fosters a collaborative, cross-functional work environment.

Teams can collaborate in real time, with streamlined processes that improve transparency and efficiency. And, with all data and operations in one flexible, user-friendly system, INOV8’s teams can seamlessly access and share information across departments, ensuring that each product meets both the brand’s standards and the expectations of its discerning customer base.

Adapting to Market Trends and Sprinting Ahead with Digital Transformation

In recent years, running brands have increasingly invested in digital solutions to stay responsive to market trends, and this collaboration with Inov8 and Centric Software underscores the dedication of the wider running industry to digital transformation, a critical step in maintaining agility and relevance in this highly competitive market.

Ready to elevate your brand’s digital transformation efforts? Discover how Centric Software can help. Contact us today to learn more about our solutions for the running industry.

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