Beyond digital transformation: how experience innovation is key to growth

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Beyond digital transformation: how experience innovation is key to growth

For years, digital transformation has been the mantra for businesses everywhere. Yet, despite substantial technological investments, many organizations have reached a plateau.

According to Gartner, IT departments allocate a substantial portion of their budgets to maintaining existing systems and operations, rather than innovation. Specifically, IT budgets often allocate around 66% to running and maintaining systems, leaving only 34% – and far from all of that is spent on growth-focused innovation.

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