SlashData extends market research to additional audiences within the technology space

SlashData is a market research company.

However, you do not need a market research company to tell you how much the technology space has changed in the past 5 years. Stories from post-pandemic times seem like centuries ago, yet they are not. It was just 4 years ago when the peak pandemic response was an influx of developers in the industry, creating products and services that could help transfer everyday life online. Then, Artificial Intelligence became an everyday topic. Every company is now becoming an AI-enabled company. 

And these are just the last 4 years. 

Being a market research company, we show what we see. Right now, what we see is that we can help technology leaders navigate through these times in new ways.

With that in mind, we have taken significant steps to improve the value of our services to our customers. 

The most important decision we announce today is that we are extending the audiences we research to beyond developers. Our research will also address decision-makers and users within the technology space and dive into understanding their behaviour and preferences. 

For almost 20 years, we have been known for our expertise in addressing software developer audiences and their needs.

We will keep doing that. SlashData will always support software developer market research needs – our flagship. Our Developer Nation community will continue to be important to us and we continue our investments and relationships with developers globally.

Decision-making has become more centralised, especially in the enterprise space. As a result, we have received increasing support requests to understand more about the people who identify as more than “coders.” This includes citizen developers, C-level, Senior, and Director-level decision-makers, and even retail users. 

So, we are embracing the change.

From now on, SlashData will be able to offer market insights on:

• CEOs, CTOs and C-level executives

• Citizen developers

• Senior and director-level decision-makers

• Retail users

• Broader technology audiences

This way, we can share insights on the audiences beyond “software developers”. Audiences that interact and can bring change in the industry.  

Going even further, our in-house survey software, together with our Machine Learning-powered best-in-class cleansing methodology, delivers data cleaner than ever and cleaner than any market research company out there can deliver. 

We use it and can vouch for it. 

The real question now is: what questions are you eager to answer?

Moschoula Kramvousanou is the CEO of SlashData. She leads the team and navigates the company through a rapidly changing space. She has been with SlashData for more than seven years, and took over as the new CEO in 2022.